Privacy policy

Niki New York manages this website and storefront—along with all associated content, tools, products, and features—to bring you a tailored retail experience (collectively referred to as the "Services"). Our store infrastructure is powered by Shopify, which allows us to deliver these Services. This Privacy Policy outlines our practices regarding the collection, utilization, and sharing of your personal information when you browse our site, make purchases, interact with our Services, or contact our team. Should any discrepancies arise between our Terms of Service and this Privacy Policy, the terms within this Privacy Policy will take precedence concerning how your personal data is handled.

We ask that you review this Privacy Policy thoroughly. By accessing or utilizing our Services, you signify that you have read, understood, and agreed to the data practices detailed in this document.

Personal Information We Collect or Process

The phrase "personal information" refers to any data that can identify or reasonably be associated with a specific individual. It does not include data that has been fully anonymized or de-identified. Depending on your location, applicable laws, and how you interact with our platform, we may collect or process the following types of personal information, as well as inferences made from it:

  • Contact details: Such as your full name, email address, phone number, shipping address, and billing address.
  • Financial information: Including your debit or credit card numbers, banking details, payment methods, transaction receipts, and related payment data.
  • Account information: Such as your chosen username, password, profile settings, and security questions.
  • Transaction information: Details about the products you browse, add to your cart, save to your wishlist, purchase, exchange, return, or cancel.
  • Communications with us: Any information or context provided when you reach out to us, such as customer service emails or chat inquiries.
  • Device information: Technical data including your IP address, browser type, network connection, device type, and unique device identifiers.
  • Usage information: Data regarding your digital footprint on our Services, including how you navigate the site, click patterns, and access times.

Personal Information Sources

We gather personal data through the following avenues:

  • Directly from you: When you set up an account, browse the Services, reach out to customer support, or knowingly submit information.
  • Automatically through the Services: Via your device's interaction with our site and through the deployment of cookies, web beacons, and similar tracking technologies.
  • From our service providers: When we partner with third-party tech providers who collect or process data on our behalf to keep the store running.
  • From our partners or other third parties.

How We Use Your Personal Information

Based on your specific interactions with our store, we may utilize your personal information for the following reasons:

  • Provide, Tailor, and Improve the Services: To fulfill our contractual obligations to you, process your payments and orders, organize shipping, handle returns, and manage your account. We also use this data to remember your preferences, allow you to leave product reviews, and personalize your shopping journey by recommending relevant products. This ongoing analysis helps us continually enhance our Services.
  • Marketing and Advertising: To run promotional campaigns and send you marketing materials via text, email, or physical mail. We may also use your data to display targeted online advertisements on our Services or external websites based on your previous browsing and purchasing history.
  • Security and Fraud Prevention: To verify your identity, ensure a safe checkout environment, and monitor for potential fraud, illegal acts, or malicious behavior. If you create an account, you hold the responsibility of securing your login credentials. We strongly advise against sharing your password or username with anyone.
  • Communicating with You: To deliver prompt customer service, answer your questions, and maintain a positive ongoing business relationship.
  • Legal Reasons: To comply with strict legal obligations, respond to lawful requests from government or law enforcement agencies, participate in civil discovery or litigation, and enforce our internal policies and terms.

How We Disclose Personal Information

Under specific conditions, we may share your personal data with third parties for legitimate business operations, in accordance with this Privacy Policy:

  • With Shopify, as well as various service providers (such as shipping partners, payment processors, customer support platforms, data analytics firms, and cloud hosting services) who help us run our business.
  • With advertising and business partners to deliver marketing communications. For instance, we leverage Shopify to help run personalized ads on third-party sites based on your web activity. These partners manage your data according to their own privacy frameworks. Depending on your jurisdiction, you may have the right to opt out of targeted advertising.
  • When you explicitly request or consent to us sharing your data, such as integrating a social media login or requesting a product shipment.
  • Within our internal corporate structure and among our affiliates.
  • During major business transitions (like a merger, acquisition, or bankruptcy), to satisfy legal mandates (like subpoenas or warrants), to enforce our policies, and to safeguard the rights and safety of our Services and our customers.

Relationship with Shopify

Our online store is hosted by Shopify. Shopify collects and processes data regarding your use of our Services to help us operate and improve the platform. The data you provide is transmitted to Shopify and its third-party sub-processors, which may be located outside your home country. Furthermore, we utilize enhanced Shopify features that aggregate data from your interactions across our store and other Shopify merchants. In these instances, Shopify acts as the data controller and is responsible for managing your privacy rights concerning those specific uses. To understand more about Shopify's data practices, please review the Shopify Consumer Privacy Policy. Depending on your region, you can manage your data preferences via the Shopify Privacy Portal Link.

Third Party Websites and Links

Our website may contain links to external sites not operated by Niki New York. If you click on a third-party link, we strongly encourage you to read their respective privacy policies. We do not assume responsibility for the security, privacy practices, or content accuracy of external platforms. Additionally, any information you post in public or semi-public areas (like social media widgets) may be visible to others. Providing a link to a third-party site does not constitute an endorsement of their platform or content.

Children's Data

Our Services are designed for a general audience and are not directed at children. We do not intentionally gather data from minors under the age of majority in their respective regions. If you are a parent or guardian and believe your child has submitted personal data to us, please reach out using the contact information below to request its deletion. As of this policy's Effective Date, we have no actual knowledge that we sell or share the data of individuals under 16 years of age.

Security and Retention of Your Information

While we strive to protect your data, no digital transmission or storage system is 100% secure. We cannot guarantee absolute security, and information sent over the internet may be intercepted. Please avoid sending highly sensitive data to us through unsecured communication channels.

We will keep your personal information only for as long as it is necessary to maintain your account, provide our Services, resolve legal disputes, fulfill compliance requirements, and enforce our agreements.

Your Rights and Choices

Depending on your geographic location, you may be entitled to the following rights regarding your personal data. Please note that these rights are subject to specific legal exceptions and may not apply in all situations:

  • Right to Access / Know: The right to request details about the personal data we have collected about you.
  • Right to Delete: The right to ask us to erase your personal information from our systems.
  • Right to Correct: The right to request the correction of any inaccurate data we hold.
  • Right of Portability: The right to obtain a copy of your data in a readable format and have it transferred to another service, where applicable.
  • Managing Communication Preferences: You can opt out of promotional emails at any time by clicking the "unsubscribe" link at the bottom of our marketing messages. Even if you opt out of marketing, we will still send critical transactional emails regarding your orders or account status.

If you reside in the UK or European Economic Area (EEA), you may have these additional rights under local law:

  • Objection to Processing and Restriction of Processing: You can request that we temporarily or permanently stop processing your data for specific reasons.
  • Withdrawal of Consent: If you previously gave us consent to use your data, you can revoke it at any time. This will not affect the legality of any processing that occurred prior to your withdrawal.

To exercise your rights, please follow any relevant prompts on our website or contact us directly. For requests involving data managed by Shopify, you can visit https://privacy.shopify.com/en.

We will never discriminate against you for exercising your privacy rights. Before processing your request, we may need to verify your identity to ensure your data's safety. If you are using an authorized agent to submit a request, we will require proof of authorization and may ask you to verify your identity directly. We will process all requests within the timeframes mandated by law.

Complaints

If you have concerns about our data practices, please contact us first so we can try to resolve the issue. If you are unsatisfied with our response, you may have the right to appeal or file a complaint with your regional data protection authority. Customers in the EEA can find their relevant supervisory authority here.

International Transfers

Your personal data may be transferred to, processed, and stored in countries outside of your home jurisdiction.

When transferring data originating from the UK or EEA to other regions, we rely on approved legal frameworks such as the European Commission's Standard Contractual Clauses (or the UK equivalent) unless the destination country has been formally recognized as providing adequate data protection.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy as our business practices evolve or to comply with new legal requirements. When we make updates, we will post the new policy here, revise the "Last updated" date below, and notify you as required by law.

Contact

Shop name: Niki New York

Last updated: March 15, 2026